Golden Age Babies
Golden Age Babies had an idea to create a record label paying homage to the Golden Era of Hip Hop (hence the name), they approached us for an identity that showcased the name simply, we were also asked to undertake any of their graphic design.
WHAT WE DID:
For the logo, we used the baby as the base and then added a hoodie to give it that urban feel, the baby sits outside
the circle and in the background GOLDEN AGE BABIES is seen curved around to fit the circle. To add more depth a diagonal pattern was applied to the
inside circle, this was the final against a black inner circle, which we felt took away from the baby.
After the logo, we then went onto create their website which took a staggering 3-4 years of development, we worked very closely with GAB to make sure the website was perfect for release and then created a newsletter design based on the site. Whilst creating the site we were also juggling all of GAB's CD covers and social media aswell as a flyer for their hit event 'Make It Hot'.
WHAT WE CONTINUE TO DO:
Every release from GAB was and will be designed by Project Click, we continue to work closely with them delivering unique and distinctive quality covers in less than 24 hours. Any other graphics work is also undertaken by us but this mostly consists off CD covers.
GAB wanted to showcase a new tune at their 'Make It Hot' event and needed the artwork to be out of the box, the whole vibe to give off was back to school, we vectored an image and then edited it to their specifics, adding in a boombox and also some intricate detail to the board.
All diagrams are designed to give an insight into GAB, the top left were the elements of hip hop in a periodic table style, top right was paying homage to the 1992 (92 Until 2000 & Dope) a few pie charts were added in aswell as a mind map of the elements, finished with a fade to give the effect that these were rubbed off. The text of CLASSics was based on the chalk designs you see outside pubs, done in chalk. The design was finished off with the 'School of Hard Knocks' emblem.
Another need for the event were business cards, we opted for a hexagon design overlayed onto a diagonal pattern.
The hexagon outline was in blue but then orange was thrown in around the logo, giving the effect of electrical current (blue) and then the orange interfering, this was finished with the text, in the same font as the GOLDEN AGE BABIES on the logo, to show consistency. These were printed on a plastic similar to credit cards.
Golden Age Babies Pullover Hoodie Mockup
To look the part, GAB needed a uniform that would work for their videos and their events, sort of like a uniform. A hoodie was imperative as this was also what the baby is wearing in the logo.
Sadly the tab at the bottom wasn't included in the final garment.
Dylan (Mello D) from GAB needed a cover designed for a University project, the good thing about working with Dylan is he will always push you to do the unthinkable, this was our first attempt at a digital painting, firstly starting off with the bowls and chopping board and then putting the main ingredient in - the MPC. The design was finished off with 'Ingredients' in the bottom right, a very minimal but very different approach.
92 Until 2000 & Dope
One of the most nostalgic projects we've worked on, we had to dig deep into our childhood memories to make an instantly recognisable cover, the whole concept is a collage of anything and everything from mostly someone born in 1992/1991's childhood, but many older and younger people could also relate to the imagery.
Make It Hot Flyer
With the venue confirmed, GAB approached us to create a flyer for their event, the flyer had to be out there and just catch everyones attention, fire had to be key in the design, we grabbed a few images, manipulated them into an abstract image that sat in the background.
For The Dilla Sessions we were pushed to our limits once again, the first concept was the vector of J Dilla, we then added 'The Dilla Sessions' to his hat, assuming this was the end we had finished off the design and left it.
A few weeks later we were asked to revisit it and turn it into a single cover, opting for text in different sizes to give the effect it was fitted around J Dilla, we created a new identity for the Dilla Sessions covers, adding a splash of colour to Ollie (Twist)'s name and the track title to give it some depth.
Ashcon Beat Series
Ashley from GAB has released 3 Beat Tapes so far, each cover very different, as you can see from the images, you can also see how we've grown in terms of design style, each were released with a year inbetween, Series 1 being 2013 and Series 3 being 2015.
All Alone In Hollywood
All Alone In Hollywood was a task, trying to keep with the dark theme around the video, yet still trying to implement those famous hollywood lights, the cover shows two sides, the light busy side at the top and then at the bottom the dark alone vibe is enforced.