Soul L.T.D is the brainchild of Darius, a personal trainer with a big idea and even bigger dreams, Darius wanted something that was colourful and cheerful, something that didn't scream out fitness company at first.
WHAT WE DID:
The logo is a bespoke creation of text, with 4 added faces, these faces not only represent the dots in 'School Of Unique Learning' but they also link the different services. These faces have been key in anything and everything we have done for Soul L.T.D, once we had the logo, we then went on to create business cards, flyers, tshirts and their website.
WHAT WE CONTINUE TO DO:
As we have created so much in so little time, we have adapted to Soul L.T.D quite perfectly, we know exactly what they want and how they need it communicated, we continue to do all graphics work for them.
To kick things off once we had created the logo, we were asked to create a leaflet that gave the necessary information for each service, in true Soul L.T.D style we used the faces to provide a picture and also kept with the colour schemes for each service, this was finished off by a small testimonial from Soul L.T.D's clients.
Along with the website, there needed to be a pricelist, solely for the 'Training' service, we opted for the same red title font and same black text as the website, just to keep things consistent, topped off with a Soul L.T.D header and contact details at the bottom.
Before we took on the project of Soul L.T.D's site, we went through several companies, trying to find someone who could develop what we had created. We worked on a homepage, which never did make it to the final cut, but did however influence the final site. This design was just full of placeholders to show the developer what needed to be done.
We had to find a way to implement the Soul LTD tshirt and make it into something that the staff could wear, the obvious option was to have TRAINER in block letters on the back, but we wanted to step outside the box, we edited the font for 'SOUL' to make it suit 'TRAINER' which gave the T-Shirt the depth it was missing.
As per usual, the business card still needed to be done, keeping within the lines of the previous work we had created for SOUL LTD, the black splashed all over the canvas to set a perfect backdrop to make the red, blue, yellow and green pop. Information was added to front and the services were added to the back, with a face in place of the bullet point, to show indication of what each service relates to.
Another task on the list for Soul LTD was to muster up a creative way to show their services, instead of using circles, we thought the faces would work so much better, so filled them up, added a pic showing relation to that service and then overlayed the face in black on top, showing just enough for the reader to understand what the service was.