WOWBROS consisted of 2 sole artists before - Josh and Cole, Josh used to get all his work done by Project Click, so it was only right that we would continue this with the new group, we had to create something easy to remember, with a hint of a street look mixed with a corporate style.
WHAT WE DID:
We created the logo with the intention of implementing something that could easily be printed on merchandise. The logo has many alterations to it, some with added shadows and some plain, once the logo was created we then went on to sort their social media out, showing consistency over all social networks. Since 2011, anything and everything released by WOWBROS has been designed by Project Click.
WHAT WE CONTINUE TO DO:
Being a hard working team, Josh and Cole are always putting out music, before they let everyone hear the music, the cover has to represent exactly what the song does, we always get this done for both of them consistently. As they want to release so soon and always need it on demand, on average a cover can take anywhere from 30 mins to 2 hours.
Hands On The Clock
WOWBROS wanted something different for this release, a little photo manipulation was required, we took this job on with open hands (excuse the pun), creating a dark ominous backdrop with the grey clouds and then overlaying the hand and the clock, finished off with a simple font that sticks with the theme.
Lust and Red Cups Tee
To celebrate the new release of Lust and Red Cups, we created a T-Shirt design, using a still from the video we vectored the image and added a subtle font saying lust on the bottle to represent 'Lust and Red Cups'.
The 4th Floor
After several mixtape releases, WOWBROS were ready to release their first album, inspired by Josh's floor, where most of the music was created... The first attempts were to use the '4' floor sign, but this proved unsuccesful, instead we opted for a simple photoshoot picture, with the 4 embossed into the sky. This was finished with a filter that added a purple-maroon effect to give the cover the depth it needed.
#WEDONTEVENCARE was created during the prime of the '3d' craze that a lot of people were doing, overlaying red onto blue gave an effect that was similar to 3d. We used this to our advantage by also making it look like a clash of lights with a picture of London tactically placed in the background.
The brief was to recreate Grindin', colour picking the background from the original cover and then just adding the Project Click touch, a few scratches to create a texture topped off with the Parental Advisory logo.
Press Pack Design
WOWBROS approached us for their Press Pack, something they could send out to record labels along with their music, we opted for a very simple layout, splashes of colour to keep things interesting, without being too in your face.
Disguised was a very interesting project, after listening to the preview we had the idea that we needed to make a half and half picture, something that shows a disguise, after several attempts we landed on the devil look for the right side, trying not to make the photo manipulation too obvious we only made the eye slightly smaller, added a red tone of skin and then coloured the eyes black to give a devilish, horror movie effect.
Lion Hearted T-Shirt Design
What started off as a one off design then turned into a t-shirt design for Wowbros, by adding the chain we added a sense of collaboration, this is topped off by a small logo on the nape of the neck.
Lust & Red Cups
Lust & Red Cups was born from an event picture of Beyonce, the picture was perfect, it just needed some editing to make it look like a cover, a few red flares were added and the flame from the background was enhanced to make it look like the flame was coming from the cup, the design was finished off with a bespoke edit of a font to make it look more minimal.