Every project follows the same six stages. The fast ones ship in weeks. The big ones take longer. The bad ones never start - and we'll tell you on the discovery call which one yours is.
Discovery
A 30-minute call. Three questions: where are you now, where are you trying to go, and what does winning actually look like? We do the listening. You do the talking. By the end we know whether we're the right team - and so do you.
Creative meeting
Three directions, not one. We bring moodboards, reference sites, and the rationale behind each. You pick what feels right. We refine. Most agencies show you a single mockup and pray you love it. We assume you won't - and give you the choice.
UX/UI design
Mobile-first because 85% of your customers meet you there first. Every page, every state, every interaction in Figma before development starts. You click through a real prototype, not stare at a flat image. Feedback in-line, not in a 20-email thread.
Content
The reason most launches slip: the copy isn't written and the imagery isn't ready. We own this. Conversion copy, art-direction, photography sourcing, SEO meta - the full package. AI helps speed it up. Humans make sure it sounds like your brand, not a chatbot.
Build & test
Clean code, no bloat. Lighthouse 90+ across every page on day one - not as an aspirational target but as a non-negotiable. Cross-browser, cross-device, real-user QA. You get a private staging URL from week one - poke at it, share it with your team, break it. Better us than your customers.
Launch
A scheduled cutover, not a hope-and-pray push. Quiet window for your business. Cache purged, sitemap submitted to Google and Bing, every redirect smoke-tested. 30 days of bug-fix cover at no cost. Monthly performance report. Annual hosting and SSL handled.
After launch - when a retainer actually makes sense
We don't push retainers. We sell them when there's real work that moves your needle - and we'll tell you when there isn't.
Most of our long-term clients keep us on for one (or several) of these:
- SEO & organic growth - technical audits, content strategy, keyword research, on-page work, backlink earning. Reviewed monthly against pipeline + revenue, not just rankings.
- Paid media - Google Ads, Meta, LinkedIn campaigns, creative testing, conversion tracking. Managed by the team that built your site, so it's all wired up properly.
- Design retainers - ongoing brand work: social creative, ad design, packaging, email templates, presentation decks. The same designer who built your site keeps your brand consistent everywhere it shows up.
- Conversion optimisation (CRO) - quarterly A/B tests, journey audits, funnel improvements. We measure in revenue per visitor, not page-views.
- Print & production - via the Apprintable group: brochures, packaging, trade marketing, event print, all briefed by the same designer who built your site.
- Site maintenance + monitoring - hosting, security, uptime, Core Web Vitals tracking, content updates. The boring-but-essential layer most agencies upcharge as "premium support".
What we don't sell: retainers for "ongoing strategy meetings", "monthly check-ins", or hours that fill a contract. If we're billing you, there's an output you can point at. And if you want something we haven't listed and you're prepared to fund it, we'll figure it out.
Backed by an ecosystem
Project Click sits inside the Apprintable group. Your website goes live - and the same team handles the print collateral, brand merchandise, packaging, event signage, and trade marketing material that the rest of your launch needs. Most web agencies hand you off to a printer they've never spoken to. We hand it to the people in the next room.
This is the wedge: one designer briefs your website, your brand guidelines, your business cards and your event banner - and they all match because the same person made them.